This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.
Throughout this program you will develop the following skills:
Propose marketing plans
Market research
Developing strategic pricing
Formulate budget
Prepare sales presentations
Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.
| Year | September | January | May |
|---|---|---|---|
| Year 1 | Semester 1 | Semester 2 | Work Term |
| Start in | Location | Availability |
|---|---|---|
| May 2025 | Seneca@York | Open |
| Sept. 2025 | Seneca@York | Open |
| Jan. 2026 | Seneca@York | Open |
Please note that availability is subject to change and a seat is not guaranteed.
| Start in | Location | Availability |
|---|---|---|
| Jan. 2026 | Seneca@York | Open |
Please note that availability is subject to change and a seat is not guaranteed.
This program meets Post-Graduation Work Permit (PGWP) eligibility requirements.
This program is offered online, with some courses available in Seneca's flexible delivery format. In courses delivered in the flexible format, using interactive learning spaces, professors teach in person to students in a physical classroom or lab and stream to students online at the same time. Students have a choice of coming to campus for an in-person experience or learning online.
Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.
Graduates of the program can explore the following career options:
Account executive
Assistant brand manager
Customer service manager
Marketing/sales/retail manager
Media buyer
Market researcher
Digital marketing manager
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.
Seneca’s student-run agency, Studio 67, gives students the opportunity to put theory into practice by working directly with clients on marketing and media projects. You will apply the concepts learned in your courses to design, pitch and execute strategies with real organizations. With this hands-on experience in your repertoire and on your resumé, you will graduate industry ready.
Graduate, Marketing Management
“The soft skills and marketing knowledge I gained at Seneca directly helped me excel in my career. I use the knowledge, resilience and discipline I learned every day. The program’s work term gave me the opportunity to intern at Omnicom Group, which gave me real-life experience of the concepts taught in class. After four months, I was able to land a full-time role. For me, Seneca Polytechnic was always the top choice!”
