Throughout this program you will develop the following skills:
Account executive
Assistant brand manager
Customer service manager
Marketing/sales/retail manager
Media buyer
Market researcher
Digital marketing manager
Campus
Duration
2 Semesters (8 Months)Credential Awarded
Ontario College Graduate CertificateSchool
School of MarketingProgram and course delivery
This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.
Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.
International students: review Post-Graduation Work Permit (PGWP) eligibility before choosing program and course delivery.
About the Program
This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.
Skills
Propose marketing plans
Market research
Developing strategic pricing
Formulate budget
Prepare sales presentations
Work Experience
Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.
| Year | September | January | May |
|---|---|---|---|
| Year 1 | Semester 1 | Semester 2 | Work Term |
Your Career
Graduates of the program can explore the following career options:
Professional Certification
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.
Affiliations/Associations
- American Marketing Association (AMA)
- Interactive Advertising Bureau of Canada (IAB)
- The Canadian Professional Sales Association (CPSA)
- Canadian Marketing Association (CMA)
- Greater Toronto Marketing Alliance (GTMA)
Our Seneca Agency
Seneca’s student-run agency, Studio 67, gives students the opportunity to put theory into practice by working directly with clients on marketing and media projects. You will apply the concepts learned in your courses to design, pitch and execute strategies with real organizations. With this hands-on experience in your repertoire and on your resumé, you will graduate industry ready.