This program is offered in Seneca's hybrid delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements.
This eight-month graduate certificate program focuses on providing you with the skills and knowledge to develop and execute successful brand strategies in today's consumer-focused digital environment. You will understand all aspects of a brand and then develop a plan to build successful brand equity. Your learning will be further advanced through a range of instructional styles, case studies and relationship-building with industry professionals through industry/association field work or optional work term. |
Throughout this program you will develop the following skills:
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Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position. |
| Year | September | January | May |
|---|---|---|---|
| Year 1 | Semester 1 | Semester 2 | Work Term |
Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.
| Start in | Location | Availability |
|---|---|---|
| Jan. 2025 | Seneca@York | Suspended |
| Sept. 2025 | Seneca@York | Open |
| Start in | Location | Availability |
|---|---|---|
| Jan. 2025 | Seneca@York | Suspended |
| Sept. 2025 | Seneca@York | Open |
International students: review Post-Graduation Work Permit (PGWP) eligibility before choosing program and course delivery.
Please note that availability is subject to change and a seat is not guaranteed.
Graduates of the program can explore the following career options:
You may also find your career on the product and service side of business and marketing.
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.
Seneca’s student-run agency, Studio 67, gives students the opportunity to put theory into practice by working directly with clients on marketing and media projects. You will apply the concepts learned in your courses to design, pitch and execute strategies with real organizations. With this hands-on experience in your repertoire and on your resumé, you will graduate industry ready.
