Digital & Social Media Marketing (DMM)

Formerly known as Social Media (SMD)

Starts in January, September

Campus

Seneca@York

Duration

2 Semesters (8 Months)

Credential Awarded

Ontario College Graduate Certificate

School

School of Marketing

Program and course delivery

This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.

Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.

International students: review Post-Graduation Work Permit (PGWP) eligibility before choosing program and course delivery.

About the Program

This eight-month graduate certificate program explores the fundamental skills and knowledge needed to design, execute and evaluate digital and social media marketing strategies for a brand or organization.

Through hands-on learning in our student-run marketing agency and an optional work term, you will learn how to develop a marketing plan, curate branded content across a variety of digital and social platforms and interpret digital analytics to determine the effectiveness of campaigns. The program also explores current trends and emerging technologies in digital marketing, so you graduate ready to enter the rapidly evolving industry.

Part-time option is available >

Skills

Throughout this program you will develop the following skills:

branding
content creation
social media strategies
digital analytics
influencer marketing
search engine strategies
market research
digital literacy

Work Experience

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Review eligibility requirements for work-integrated learning

Your Career

Graduates of the program can explore the following career options:

Brand ambassador
Community manager
Content creator
Content curator
Digital content manager
Digital marketing manager
Marketing co-ordinator
Social analytics manager
Social media co-ordinator
Social media manager
Social media strategist

Professional Certification

This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.

Affiliations/Associations

This program is supported by the following partners:

Salesforce: Seneca is one of the first postsecondary institutions in North America to provide students with a competitive edge by integrating the Salesforce training into our Digital & Social Media Marketing program. You will learn the ins-and-outs of salesforce.com’s industry-leading social media marketing applications. Upon graduation, you will be eligible to write the Salesforce Marketing Cloud certification exam.
Hootsuite: As a student of this program, you will also be enrolled in Hootsuite Academy. Upon completion of the Hootsuite Platform Training courseware, you may graduate with a Hootsuite Platform Certification.
Ahrefs: Upon graduation, students will be able to use Ahrefs, a digital marketing (SEO) intelligence tool and perform various tasks such as keyword research, competitor analyses, content gap analyses, content audits, SEO technical analyses and backlink audits. Ahrefs follows new tendencies in the world of SEM and SEO so that new grads will be fully equipped with the latest updates and features to utilize in their work.
Canadian Marketing Association (CMA): The Canadian Marketing Association is the voice of marketing professionals in Canada. With more than 400 members, the CMA represents leaders across the corporate, not-for-profit, public, postsecondary and health sectors. The CMA provides a forum for members to engage in thought leadership discussions, participate in professional development offerings and contribute to an environment where consumers are protected and businesses can thrive.
American Marketing Association (AMA): The American Marketing Association is the essential community for marketers and is committed to promoting the highest standard of the professional ethical norms and values for its members (practitioners, academics and students).

Our Seneca Agency

Seneca’s student-run agency, Studio 67, gives students the opportunity to put theory into practice by working directly with clients on marketing and media projects. You will apply the concepts learned in your courses to design, pitch and execute strategies with real organizations. With this hands-on experience in your repertoire and on your resumé, you will graduate industry ready.

Discover Studio 67

Global Learning and Engagement Opportunity

As a student in this program you have the chance to explore global learning opportunities through Global Learning and Engagement. Gain a global perspective and develop new skills for personal, professional, and academic growth – at Seneca or abroad.