Professional Selling (PSL)

Starts in January, September

Campus

Seneca@York

Duration

2 Semesters (8 Months)

Credential Awarded

Ontario College Graduate Certificate

School

School of Marketing

Program and course delivery

This program is offered in Seneca's flexible delivery format, with some courses delivered online. The optional work term is in-person or online. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.

About the Program

This eight-month graduate certificate program will give you the latest skills needed to succeed in business-to-business (B2B) sales roles in the culturally diverse environments of the global market. The skills-based program focuses on developing a technology-driven, post-pandemic salesforce, so that you will be ready to add value in a number of roles once you graduate.

In the first semester, you will learn about prospecting, modern sales technology, speaking with clients, the sales process and virtual selling. In the second semester, you will develop skills related to inside sales, technology and analytics, communication strategies and B2B marketing.

You will have the choice to study on campus or online. In addition, an optional work term will provide an opportunity to get experience with a company and build professional contacts ahead of your graduation.

Part-time option is available >

Skills

Throughout this program you will develop the following skills:

persuasive, intercultural communication
prospecting fundamentals
client management
understanding the sales process
the latest industry technology and digital systems
how to read and analyze digital analytics and financial documents

Work Experience

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Review eligibility requirements for work-integrated learning

Program Availability

Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.

Canadian Applicants
International Applicants

Start in	Location	Availability
Jan. 2025	Seneca@York	Suspended
Sept. 2025	Seneca@York	Open

Start in	Location	Availability
Jan. 2025	Seneca@York	Suspended
Sept. 2025	Seneca@York	Open

International students: review Post-Graduation Work Permit (PGWP) eligibility before choosing program and course delivery.

Please note that availability is subject to change and a seat is not guaranteed.

Your Career

Graduates of the program can explore the following career options:

Inside Sales Manager
Sales Representative
Sales Associate
National Account Manager
Account Executive
Business Development Representative
Customer Success Specialist
Customer Experience Associate
Sales and Marketing Co-ordinator
Sales Operations Manager

Our Seneca Agency

Seneca’s student-run agency, Studio 67, gives students the opportunity to put theory into practice by working directly with clients on marketing and media projects. You will apply the concepts learned in your courses to design, pitch and execute strategies with real organizations. With this hands-on experience in your repertoire and on your resumé, you will graduate industry ready.

Discover Studio 67