Marketing & Communications Strategy (MRK)

Starts in September

Campus

Seneca@York

Duration

4 Semesters (2 Years)

Credential Awarded

Ontario College Graduate Certificate

School

School of Marketing

Start at Seneca today with our special offers for international students:

International students in Canada: Get a $2,000 entrance scholarship plus your application fee waived.
International students outside Canada: Get your Provincial Attestation Letter (PAL) before paying fees and save $1,000 on tuition.

Important: This program is unavailable for the Winter 2025 start date. Explore Related Programs.

Program and course delivery

This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.

Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.

International students: review Post-Graduation Work Permit (PGWP) eligibility before choosing program and course delivery.

About the Program

If you are an international student looking to work in the Canadian marketing industry, Seneca’s two-year Marketing & Communications Strategy graduate certificate program is for you.

The program covers marketing fundamentals, content creation and presentation skills, as well as how to execute a marketing communications project from ideation to evaluation. You will have access to resources and technology such as Adobe Creative Cloud, social media applications and artificial intelligence software to gain practical skills that you can apply in the workplace.

A key aspect of the program will be an introduction to the Canadian marketing industry, which will be examined within a global context. The program will also highlight principles of equity, diversity and inclusion, such as the Accessibility for Ontarians with Disabilities Act and Universal Design for Learning Requirements.

To help you prepare for your career and gain real-word industry experience, the program incorporates experiential learning, networking opportunities and a mandatory work term.

View Our Virtual Webinar

Hear directly from program experts and our Seneca International team. Learn about program benefits including career outcomes, special offers for international students and more.

Skills

Throughout this program you will develop the following skills:

create persuasive presentations to pitch new business ideas
apply research and strategy to develop marketing communications plans
co-ordinate the production of print, digital and multi-media assets
develop strategic content for a variety of marketing channels

Work Experience

Mandatory Work Term

A mandatory program requirement in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. Students must be in good standing and meet all identified requirements prior to participating in the work experience. The successful completion of the work term(s) is required for graduation. Eligibility for participation does not guarantee that a work position will be secured. Fees are required for the mandatory work term regardless of success in securing a work position.

Your Career

When you graduate from this program, these are the types of career options you can explore:

marketing communications specialist
marketing co-ordinator
digital marketing specialist
digital analyst
digital media co-ordinator
social media specialist
market research analyst
content marketer

Professional Certification

This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.