Esports Marketing Management (EMK)

Starts in January, September

Campus

Seneca@York

Duration

2 Semesters (8 Months)

Credential Awarded

Ontario College Graduate Certificate

School

School of Marketing

Program and course delivery

This program is offered in Seneca's flexible delivery format, with some courses delivered online. The optional work term is in-person or online. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.

About the Program

This eight-month graduate certificate program prepares you for an exciting marketing management career within the rapidly growing industry of esports and competitive gaming. Revenue in this sector is currently valued at more than $1 billion globally with a high demand for marketing professionals who specialize in sponsorship and branding. Your learning in this program will focus on that specific need with a curriculum that centres on developing business strategies and marketing plans for branding, advertising and sponsorship opportunities.

Part-time option is available >

Skills

Throughout this program you will develop the following skills:

advertising
branding
business strategy
market research
marketing plans
sponsorship

Work Experience

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Review eligibility requirements for work-integrated learning

Program Availability

Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.

Canadian Applicants
International Applicants

Start in	Location	Availability
Jan. 2025	Seneca@York	Suspended
Sept. 2025	Seneca@York	Open

Start in	Location	Availability
Jan. 2025	Seneca@York	Suspended
Sept. 2025	Seneca@York	Open

International students: review Post-Graduation Work Permit (PGWP) eligibility before choosing program and course delivery.

Please note that availability is subject to change and a seat is not guaranteed.

Your Career

Graduates of the program can explore the following career options:

marketing co-ordinator
marketing manager
talent and brand co-ordinator
talent and brand manager
event planning
developer
producer
consultant
video editor

Professional Certification

This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.

Affiliations/Associations

Our Seneca Agency

Seneca’s student-run agency, Studio 67, gives students the opportunity to put theory into practice by working directly with clients on marketing and media projects. You will apply the concepts learned in your courses to design, pitch and execute strategies with real organizations. With this hands-on experience in your repertoire and on your resumé, you will graduate industry ready.

Discover Studio 67