Campus
Duration
2 Semesters (8 Months)Credential Awarded
Ontario College Graduate CertificateSchool
School of MarketingCourses
Delivery: At Seneca, courses are delivered in the following formats: online, in-person, hybrid (an online, in-person combination) or flexible (offered in-person and online at the same time).
The chart below outlines the delivery options available for each course in this program. For some academic terms, there may be more than one delivery option available. You’ll be able to select your preferred options when building your course schedule during open enrolment.
Preferences for course delivery will be considered on a first come, first served basis.
International students: the impact of studying from outside of Canada and Post-Graduation Work Permit (PGWP) eligibility differs significantly based on when you start your program. Please review the PGWP eligibility before choosing your program and course delivery.
Semester 1
| Course Code | Course Name | Winter | Summer | Fall |
|---|---|---|---|---|
| EMK100 | Digital Marketing and Social Media for Esports | Online | Not offered | Online |
| EMK110 | Esports Experience and Culture of Gaming | Flexible | Not offered | Flexible |
| EMK120 | Business of Esports | Flexible | Not offered | Flexible |
| EMK130 | Marketing Communications in Esports | Online | Not offered | Online |
| EMK140 | Sponsorship Strategies for Esport Entities | Flexible | Not offered | Flexible |
| EMK150 | Esports Media Landscape | Online | Not offered | Online |
Semester 2
| Course Code | Course Name | Winter | Summer | Fall |
|---|---|---|---|---|
| EMK200 | Athlete and Influencer Marketing | Online | Online | Not offered |
| EMK210 | Esports Event Production and Distribution | Online | Online | Not offered |
| EMK220 | Entrepreneurship for Esports | Flexible | Flexible | Not offered |
| EMK230 | Audience Analytics for Esports | Flexible | Flexible | Not offered |
| EMK250 | Evolution of Esports Technology | Online | Online | Not offered |
| SEM245 | Brand Activation and Experiential Marketing | Flexible | Flexible | Not offered |
| WTP100 | Work Term Preparation | Online | Online | Not offered |
| WTP100 - Work-Integrated Learning option only |
Work-Integrated Learning Term
| Course Code | Course Name | Winter | Summer | Fall |
|---|---|---|---|---|
| EMK441 | Esports Marketing Management, Work Term | Not offered | Hybrid Online In-person | Hybrid Online In-person |
| EMK441 - Work-Integrated Learning option only |
Program Learning Outcomes
Learn more about program learning outcomes for this program.
Program of Study
2024/25 Academic Year (Current)