Learn more about the academic programs we are delivering in Summer 2025. If you have any questions about part-time studies, please contact us.
This eight-month graduate certificate program explores the fundamental skills and knowledge needed to design, execute and evaluate digital and social media marketing strategies for a brand or organization.
Through hands-on learning in our student-run marketing agency and an optional work term, you will learn how to develop a marketing plan, curate branded content across a variety of digital and social platforms and interpret digital analytics to determine the effectiveness of campaigns. The program also explores current trends and emerging technologies in digital marketing, so you graduate ready to enter the rapidly evolving industry.
Throughout this program you will develop the following skills:
Graduates of the program can explore the following career options:
Canadian citizens or permanent residents educated outside of Canada must provide a World Education Services (WES) or ICAS Canada credential evaluation.
International Student Information
In addition to the admission requirements, please select your home country for specific information. Please note, that all international applicants must meet Seneca's English requirements. Additional documents/assessments may be required upon request.
Part-time Studies courses are being offered in either of the following four formats: Online, Flexible, In-person, Hybrid. Click Availability below to see current offerings.
The purpose of this course is to provide a comprehensive and in-depth introduction to the fundamental make-up and structure of marketing. Students will come to understand that marketing is more than advertising, sales, promotions, etc. They will learn and experience that marketing is the management of all these elements (and more) as part of the marketing mix. They will work on assignments that build an understanding of how marketing helps enable organizations to reach objectives such as customer growth, customer satisfaction, sales generation, driving and growing revenue, and increasing loyalty. This course will teach students to understand how and why marketing influences us and will help students acquire the fundamental skills, principles, and strategies of the marketing discipline. The course will include, but not be limited to; segmentation, targeting, positioning, marketing plan development, the 4 P's, the 5 C's and more.
This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges and Universities.
As a graduate, you will be prepared to reliably demonstrate the ability to:
To apply for the Digital and Social Media Marketing Graduate Certificate, please complete the
application
form.
In addition to completing the application form, you must also submit supporting
transcript(s) per the program's entry requirements to
fcebusinessapplications@senecapolytechnic.ca.
Please use "Part-time Digital & Social Media Marketing Application" as the subject line
of your email when submitting your transcript(s).
If you have any questions about the entry requirements or general questions about the program, please contact:
Belinda Becker
Program Assistant
belinda.becker@senecapolytechnic.ca
This program is eligible for OSAP funding.
Course load is used by OSAP to determine funding options for programs.
Course load is calculated by dividing the number of courses you are enrolled in at the same time by the total number of courses per semester. For example, in Digital & Social Media Marketing?t here are 7 courses in term 1 and 7 courses in term 2.
To be considered for part-time OSAP, you must have a course load between 20-59%. If you are taking 2 or 3 courses in a given term, you may be considered for part-time student grants and loans.
To find out if you qualify and to learn how to apply, please visit the OSAP website.
For information on other awards and financial assistance, please see Financial Aid.
This program is supported by the following partners:
Take your graduate certificate further
Seneca is recognized as a leader in pathways and offers a range of options to help you reach your educational and career goals.
As a graduate of this program, you may be eligible to pathway into a master's degree program at one of our partner institutions.
To qualify for a master's degree program, you may require a bachelor's degree as a prerequisite. Visit our Degree Transfer Guide to learn more and explore your pathway options.
If you have additional questions regarding pathways to, within and beyond Seneca, connect with our Academic Pathways team at 416.764.0399 or email academic.pathways@senecapolytechnic.ca.
After reviewing the Degree Transfer Guide, you can also book a virtual appointment to discuss your options in more detail with a dedicated Pathways Adviser.
When you meet all program requirements and become eligible for a certificate, diploma, or degree, you must inform the Registrar by completing a Graduation Application form and paying the graduation and alumni fee. Certificates, diplomas, and applied degrees are issued twice a year in the Fall (October), Spring (June) and Winter (February).
For further information including deadlines and fees, please visit the Convocation website or contact the Convocation Office at theservicehub@senecapolytechnic.ca.
Belinda Becker
Program Assistant
belinda.becker@senecapolytechnic.ca
Lisa Ballantyne
Academic Program Manager
lisa.ballantyne@senecapolytechnic.ca