Throughout this program you will develop the following skills:
Graduates of this program may explore the following career opportunities:
Campus
Duration
4 Semesters (2 Years)Credential Awarded
Ontario College DiplomaSchool
School of MediaProgram and course delivery
This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.
Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.
International students: review Post-Graduation Work Permit (PGWP) eligibility before choosing program and course delivery.
About the Program
A career in advertising means entering a world where creativity meets strategy, storytelling meets persuasion and art meets commerce. This two-year diploma program will help you develop the skills to enter this dynamic industry, while gaining hands-on experience with real clients.
Each semester of the program offers a building-block process delivered by award-winning industry experts. In first semester, you will learn the fundamentals of advertising and how it fits within the wider of world of branding and marketing. You will then have an opportunity to specialize in one of two streams based on your career goals:
- Creative stream — learn the fundamentals skills for a creative career as an art director, copywriter, designer or content creator
- Business stream — explore marketing, branding and account management for a career as an account executive, project manager or strategic planner
Skills
- account management
- advertising
- art direction
- content creation
- copywriting
- design thinking
- interpersonal skills
Experiential Learning
You will have access to a diverse range of hands-on learning. During the program’s third semester, you will develop a strong portfolio you can use after graduation. In fourth semester, the creative and business streams work together to create an integrated advertising campaign — an approach that mimics the collaborative and cross-disciplinary nature of the modern advertising industry.
This unique structure allows you to develop key skills and gain relevant experience. In addition, you may also have the opportunity to participate in national and international contests, such as the D&AD New Blood Awards, the National Advertising Challenge and the Cannes Lions Awards.
Your Career
- account executive
- art director
- content creator
- content producer
- copywriter
- marketing communications co-ordinator
- social media co-ordinator
- strategic planner
Affiliations/Associations
Our Seneca Agency
Seneca’s student-run agency, Studio 67, gives students the opportunity to put theory into practice by working directly with clients on marketing and media projects. You will apply the concepts learned in your courses to design, pitch and execute strategies with real organizations. With this hands-on experience in your repertoire and on your resumé, you will graduate industry ready.
Global Learning and Engagement Opportunity
As a student in this program you have the chance to explore global learning opportunities through Global Learning and Engagement. Gain a global perspective and develop new skills for personal, professional, and academic growth – at Seneca or abroad.
Student Works and Experiences
Ontario Colleges’ Marketing Competition
Creative Advertising students have the opportunity to participate in the Ontario Colleges’ Marketing Competition (OCMC), an annual competition that brings together hundreds of motivated students to showcase their industry talents.