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Creative Advertising
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Creative Advertising (CAB)

Starts in January, September

Campus
Duration
4 Semesters (2 Years)
Credential Awarded
Ontario College Diploma
School
School of Media

Courses

Delivery: At Seneca, courses are delivered in the following formats: online, in-person, hybrid (an online, in-person combination) or flexible (offered in-person and online at the same time).

The chart below outlines the delivery options available for each course in this program. For some academic terms, there may be more than one delivery option available. You’ll be able to select your preferred options when building your course schedule during open enrolment.

Preferences  for course delivery will be considered on a first come, first served basis.

Program streams: In your second semester, you will have the opportunity to focus your studies in one of two streams: creative or business. Stream selections are subject to seat availability.

International students: the impact of studying from outside of Canada and Post-Graduation Work Permit (PGWP) eligibility differs significantly based on when you start your program. Please review the PGWP eligibility before choosing your program and course delivery.

 

Semester 1

Course Code Course Name Winter Summer Fall
CAB173 Introduction to Account Services and Project Management  Hybrid  Not offered  Hybrid
CAB174 Introduction to Insights, Consumer Behaviour and Market Research  Flexible  Not offered  Flexible
CAB175 Introduction to Creative Advertising  Hybrid  Not offered  Hybrid
CAB176 Introduction to Media, Analytics and Measurement  Hybrid  Not offered  Hybrid
CAB177 History of Advertising: Perspectives and Ethics  Flexible  Not offered  Flexible
COM101 or
COM111 		Communicating Across Contexts or
Communicating Across Contexts (Enriched) 		 Hybrid
 Online
 In-person 		 Hybrid
 Online
 In-person 		 Hybrid
 Online
 In-person

Semester 4

Course Code Course Name Winter Summer Fall
CAB473 IMC: Launch or Relaunch  In-person  Not offered  Not offered
CAB474 IMC: Seasonal or Evergreen  In-person  Not offered  Not offered
CAB475 IMC: Customer Experience  In-person  Not offered  Not offered
CAB476 IMC: Cause or Not-for-Profit  In-person  Not offered  Not offered
plus: General Education Course (1)

Business Stream

Semester 2

Course Code Course Name Winter Summer Fall
CAB293* Presentation Skills in Advertising  In-person  In-person  Not offered
CAB294* Research and Strategy - Analytics and Measurement  Hybrid  Hybrid  Not offered
CAB295* Consumer Behaviour and Customer Experience  Hybrid  Hybrid  Not offered
CAB296* Account Management II  Hybrid  Hybrid  Not offered
CAB297* Brand Management and Marketing Principles: Walking in your Clients Shoes  Flexible  Flexible  Not offered
CAB298* Project Management  Hybrid  Hybrid  Not offered

Semester 3

Course Code Course Name Winter Summer Fall
CAB373* Career Skills  Not offered  Not offered  Hybrid
CAB393* Strategic Portfolio: Launch or Relaunch  Not offered  Not offered  In-person
CAB394* Strategic Portfolio: Seasonal or Evergreen  Not offered  Not offered  In-person
CAB395* Strategic Portfolio: E-commerce  Not offered  Not offered  In-person
CAB396* Strategic Portfolio: Cause or Not-for-Profit  Not offered  Not offered  In-person
CAB397* Strategic Portfolio: Customer Experience  Not offered  Not offered  In-person

Stream

Course Code Course Name Winter Summer Fall
CAB293* Presentation Skills in Advertising  In-person  In-person  Not offered
CAB294* Research and Strategy - Analytics and Measurement  Hybrid  Hybrid  Not offered
CAB295* Consumer Behaviour and Customer Experience  Hybrid  Hybrid  Not offered
CAB296* Account Management II  Hybrid  Hybrid  Not offered
CAB297* Brand Management and Marketing Principles: Walking in your Clients Shoes  Flexible  Flexible  Not offered
CAB298* Project Management  Hybrid  Hybrid  Not offered
CAB373* Career Skills  Not offered  Not offered  Hybrid
CAB393* Strategic Portfolio: Launch or Relaunch  Not offered  Not offered  In-person
CAB394* Strategic Portfolio: Seasonal or Evergreen  Not offered  Not offered  In-person
CAB395* Strategic Portfolio: E-commerce  Not offered  Not offered  In-person
CAB396* Strategic Portfolio: Cause or Not-for-Profit  Not offered  Not offered  In-person
CAB397* Strategic Portfolio: Customer Experience  Not offered  Not offered  In-person

Creative Stream

Semester 2

Course Code Course Name Winter Summer Fall
CAB253** Advertising Tools of the Trade: Layout and Design  In-person  In-person  Not offered
CAB254** Advertising Tools of the Trade: Video  In-person  In-person  Not offered
CAB255** Advertising Tools of the Trade: Content and Social Media  In-person  In-person  Not offered
CAB256** Copywriting and Advertising  Flexible  Flexible  Not offered
CAB257** Design Thinking and Processes  In-person  In-person  Not offered
CAB258** Art Direction for Advertising  Hybrid  Hybrid  Not offered

Semester 3

Course Code Course Name Winter Summer Fall
CAB353** Creative Portfolio: Launch or Relaunch  Not offered  Not offered  In-person
CAB354** Creative Portfolio: Seasonal or Evergreen  Not offered  Not offered  In-person
CAB355** Creative Portfolio: E-commerce  Not offered  Not offered  In-person
CAB356** Creative Portfolio: Cause or Not-for-Profit  Not offered  Not offered  In-person
CAB357** Creative Portfolio: Customer Experience  Not offered  Not offered  In-person
CAB373** Career Skills  Not offered  Not offered  Hybrid

Stream

Course Code Course Name Winter Summer Fall
CAB253** Advertising Tools of the Trade: Layout and Design  In-person  In-person  Not offered
CAB254** Advertising Tools of the Trade: Video  In-person  In-person  Not offered
CAB255** Advertising Tools of the Trade: Content and Social Media  In-person  In-person  Not offered
CAB256** Copywriting and Advertising  Flexible  Flexible  Not offered
CAB257** Design Thinking and Processes  In-person  In-person  Not offered
CAB258** Art Direction for Advertising  Hybrid  Hybrid  Not offered
CAB353** Creative Portfolio: Launch or Relaunch  Not offered  Not offered  In-person
CAB354** Creative Portfolio: Seasonal or Evergreen  Not offered  Not offered  In-person
CAB355** Creative Portfolio: E-commerce  Not offered  Not offered  In-person
CAB356** Creative Portfolio: Cause or Not-for-Profit  Not offered  Not offered  In-person
CAB357** Creative Portfolio: Customer Experience  Not offered  Not offered  In-person
CAB373** Career Skills  Not offered  Not offered  Hybrid

* Business Stream
** Creative Stream

Semester 1

Course Code Course Name Winter Summer Fall
CAB173 Introduction to Account Services and Project Management  Hybrid  Not offered  Hybrid
CAB174 Introduction to Insights, Consumer Behaviour and Market Research  Flexible  Not offered  Flexible
CAB175 Introduction to Creative Advertising  Hybrid  Not offered  Hybrid
CAB176 Introduction to Media, Analytics and Measurement  Hybrid  Not offered  Hybrid
CAB177 History of Advertising: Perspectives and Ethics  Flexible  Not offered  Flexible
COM101 or
COM111 		Communicating Across Contexts or
Communicating Across Contexts (Enriched) 		 Hybrid
 Online
 In-person 		 Hybrid
 Online
 In-person 		 Hybrid
 Online
 In-person

Semester 4

Course Code Course Name Winter Summer Fall
CAB473 IMC: Launch or Relaunch  In-person  Not offered  Not offered
CAB474 IMC: Seasonal or Evergreen  In-person  Not offered  Not offered
CAB475 IMC: Customer Experience  In-person  Not offered  Not offered
CAB476 IMC: Cause or Not-for-Profit  In-person  Not offered  Not offered
plus: General Education Course (1)

Business Stream

Semester 2

Course Code Course Name Winter Summer Fall
CAB293* Presentation Skills in Advertising  In-person  In-person  Not offered
CAB294* Research and Strategy - Analytics and Measurement  Hybrid  Hybrid  Not offered
CAB295* Consumer Behaviour and Customer Experience  Hybrid  Hybrid  Not offered
CAB296* Account Management II  Hybrid  Hybrid  Not offered
CAB297* Brand Management and Marketing Principles: Walking in your Clients Shoes  Flexible  Flexible  Not offered
CAB298* Project Management  Hybrid  Hybrid  Not offered

Semester 3

Course Code Course Name Winter Summer Fall
CAB373* Career Skills  Not offered  Not offered  Hybrid
CAB393* Strategic Portfolio: Launch or Relaunch  Not offered  Not offered  In-person
CAB394* Strategic Portfolio: Seasonal or Evergreen  Not offered  Not offered  In-person
CAB395* Strategic Portfolio: E-commerce  Not offered  Not offered  In-person
CAB396* Strategic Portfolio: Cause or Not-for-Profit  Not offered  Not offered  In-person
CAB397* Strategic Portfolio: Customer Experience  Not offered  Not offered  In-person

Stream

Course Code Course Name Winter Summer Fall
CAB293* Presentation Skills in Advertising  In-person  In-person  Not offered
CAB294* Research and Strategy - Analytics and Measurement  Hybrid  Hybrid  Not offered
CAB295* Consumer Behaviour and Customer Experience  Hybrid  Hybrid  Not offered
CAB296* Account Management II  Hybrid  Hybrid  Not offered
CAB297* Brand Management and Marketing Principles: Walking in your Clients Shoes  Flexible  Flexible  Not offered
CAB298* Project Management  Hybrid  Hybrid  Not offered
CAB373* Career Skills  Not offered  Not offered  Hybrid
CAB393* Strategic Portfolio: Launch or Relaunch  Not offered  Not offered  In-person
CAB394* Strategic Portfolio: Seasonal or Evergreen  Not offered  Not offered  In-person
CAB395* Strategic Portfolio: E-commerce  Not offered  Not offered  In-person
CAB396* Strategic Portfolio: Cause or Not-for-Profit  Not offered  Not offered  In-person
CAB397* Strategic Portfolio: Customer Experience  Not offered  Not offered  In-person

Creative Stream

Semester 2

Course Code Course Name Winter Summer Fall
CAB253** Advertising Tools of the Trade: Layout and Design  In-person  In-person  Not offered
CAB254** Advertising Tools of the Trade: Video  In-person  In-person  Not offered
CAB255** Advertising Tools of the Trade: Content and Social Media  In-person  In-person  Not offered
CAB256** Copywriting and Advertising  Flexible  Flexible  Not offered
CAB257** Design Thinking and Processes  In-person  In-person  Not offered
CAB258** Art Direction for Advertising  Hybrid  Hybrid  Not offered

Semester 3

Course Code Course Name Winter Summer Fall
CAB353** Creative Portfolio: Launch or Relaunch  Not offered  Not offered  In-person
CAB354** Creative Portfolio: Seasonal or Evergreen  Not offered  Not offered  In-person
CAB355** Creative Portfolio: E-commerce  Not offered  Not offered  In-person
CAB356** Creative Portfolio: Cause or Not-for-Profit  Not offered  Not offered  In-person
CAB357** Creative Portfolio: Customer Experience  Not offered  Not offered  In-person
CAB373** Career Skills  Not offered  Not offered  Hybrid

Stream

Course Code Course Name Winter Summer Fall
CAB253** Advertising Tools of the Trade: Layout and Design  In-person  In-person  Not offered
CAB254** Advertising Tools of the Trade: Video  In-person  In-person  Not offered
CAB255** Advertising Tools of the Trade: Content and Social Media  In-person  In-person  Not offered
CAB256** Copywriting and Advertising  Flexible  Flexible  Not offered
CAB257** Design Thinking and Processes  In-person  In-person  Not offered
CAB258** Art Direction for Advertising  Hybrid  Hybrid  Not offered
CAB353** Creative Portfolio: Launch or Relaunch  Not offered  Not offered  In-person
CAB354** Creative Portfolio: Seasonal or Evergreen  Not offered  Not offered  In-person
CAB355** Creative Portfolio: E-commerce  Not offered  Not offered  In-person
CAB356** Creative Portfolio: Cause or Not-for-Profit  Not offered  Not offered  In-person
CAB357** Creative Portfolio: Customer Experience  Not offered  Not offered  In-person
CAB373** Career Skills  Not offered  Not offered  Hybrid

* Business Stream
** Creative Stream

Program Learning Outcomes

Learn more about program learning outcomes for this program.

Program of Study

2024/25 Academic Year (Current)