Through this four-year degree program, you will be qualified to develop marketing strategies across traditional and emerging digital media and distribution channels, aspiring towards 360-degree customer engagement with campaigns grounded in marketing analytics. Students will study a range of marketing strategies, and profound expertise in business analytics and marketing insights.
You will also demonstrate an in-depth understanding of how marketing strategy fits into both the micro – and macro – business context.
Throughout this program you will develop the following skills:
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| A work experience that includes at least one term in a formal work environment. The work term(s) may be a paid or unpaid position that is completed between two academic semesters and requires a minimum of 420 hours of work. Students must be in good standing and meet all identified requirements prior to participating in the work experience. The successful completion of the work term(s) is required for graduation. Eligibility for participation does not guarantee that a work position will be secured. Additional fees are required for the mandatory degree work term regardless of success in securing a work position. |
| Start in | Location | Availability |
|---|---|---|
| Sept. 2025 | Newnham | Open |
Please note that availability is subject to change and a seat is not guaranteed.
| Start in | Location | Availability |
|---|---|---|
| Sept. 2025 | Newnham | Open |
Please note that availability is subject to change and a seat is not guaranteed.
This program meets Post-Graduation Work Permit (PGWP) eligibility requirements.
This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements. In courses delivered in the flexible format, using interactive learning spaces, professors teach in person to students in a physical classroom or lab and stream to students online at the same time. Students have a choice of coming to campus for an in-person experience or learning online.
Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.
Graduates of the program can explore the following career options:
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This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.
This is where university meets college. Where theory meets practice. Where ambition meets flexibility.
Graduates of a diploma program may be eligible to complete this degree faster through one of our pathway options.
You may qualify for a renewable scholarship and receive up to $1,000 per year when you study in any degree program.
As a student in this program, you have the chance to explore global learning opportunities through Global Learning and Engagement.
At Studio 67, students put theory into practice by working with real clients on marketing and media projects.
Graduate, Honours Bachelor of Commerce - Marketing
"My experience as a student at Seneca was amazing! I was honoured to have instructors that were extremely knowledgeable in sharing their experience working in the field of marketing. They helped me gain insight into business operations and learn how to build and sustain a target audience through unique marketing initiatives. The instructors ensured students developed practical skills and qualifications to prepare us for graduation."
