Throughout this program you will develop the following skills:
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Campus
Duration
8 Semesters (4 Years)Credential Awarded
Honours Bachelor DegreeSchool
School of MarketingProgram and course delivery
This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.
Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.
International students: review Post-Graduation Work Permit (PGWP) eligibility before choosing program and course delivery.
About the Program
Through this four-year degree program, you will be qualified to develop marketing strategies across traditional and emerging digital media and distribution channels, aspiring towards 360-degree customer engagement with campaigns grounded in marketing analytics. Students will study a range of marketing strategies, and profound expertise in business analytics and marketing insights.
You will also demonstrate an in-depth understanding of how marketing strategy fits into both the micro – and macro – business context.
Advanced Entry
Graduates of a diploma program may be eligible to complete this degree faster through one of our pathway options.
Skills
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- Project management
Work Experience
Mandatory Degree Work Term
| A work experience that includes at least one term in a formal work environment. The work term(s) may be a paid or unpaid position that is completed between two academic semesters and requires a minimum of 420 hours of work. Students must be in good standing and meet all identified requirements prior to participating in the work experience. The successful completion of the work term(s) is required for graduation. Eligibility for participation does not guarantee that a work position will be secured. Additional fees are required for the mandatory degree work term regardless of success in securing a work position. |
Your Career
Graduates of the program can explore the following career options:
Professional Certification
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.
Renewable Scholarship
Receive up to $1,000 per year when you study in any degree program.
Accreditation
Global Learning and Engagement Opportunity
As a student in this program you have the chance to explore global learning opportunities through Global Learning and Engagement. Gain a global perspective and develop new skills for personal, professional, and academic growth – at Seneca or abroad.
Our Seneca Agency
Seneca’s student-run agency, Studio 67, gives students the opportunity to put theory into practice by working directly with clients on marketing and media projects. You will apply the concepts learned in your courses to design, pitch and execute strategies with real organizations. With this hands-on experience in your repertoire and on your resumé, you will graduate industry ready.
Student Works and Experiences
Success Story
"My experience as a student at Seneca was amazing! I was honoured to have instructors that were extremely knowledgeable in sharing their experience working in the field of marketing. They helped me gain insight into business operations and learn how to build and sustain a target audience through unique marketing initiatives. The instructors ensured students developed practical skills and qualifications to prepare us for graduation."
Georgia Emmanuel
Marketing Technology Project Co-ordinator, Seneca