Throughout this program you will develop the following skills:
|
Business Administration – Marketing (BAM)
Campus
Duration
6 Semesters (3 Years)Credential Awarded
Ontario College Advanced DiplomaSchool
School of MarketingProgram and course delivery
This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.
About the Program
This three-year advanced diploma program will prepare you to become a marketing leader. You will learn to develop, integrate and execute marketing strategies for new and existing products and services. You will be challenged to be creative, analytical and tactical to identify, build and sustain a loyal customer base through unique marketing approaches. Your learning will be further advanced through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case study analysis. |
Skills
|
Work Experience
Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between Year 2 (semester 4) and Year 3 (semester 5). In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position. |
Program Availability
Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.
| Start in | Location | Availability |
|---|---|---|
| Jan. 2025 | Seneca@York | Open |
| May 2025 | Seneca@York | Open |
| Sept. 2025 | Seneca@York | Open |
| Jan. 2026 | Seneca@York | Open |
| Start in | Location | Availability |
|---|---|---|
| Jan. 2025 | Seneca@York | Open |
| May 2025 | Seneca@York | Open |
| Sept. 2025 | Seneca@York | Open |
| Jan. 2026 | Seneca@York | Open |
International students: review Post-Graduation Work Permit (PGWP) eligibility before choosing program and course delivery.
Please note that availability is subject to change and a seat is not guaranteed.
Your Career
Graduates of the program can explore the following career options:
Professional Certification
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.
Affiliations/Associations
- American Marketing Association
- Canadian Marketing Association
- Canadian Professional Sales Association
- Interactive Advertising Bureau of Canada
- Greater Toronto Marketing Alliance
- Ontario Colleges Marketing Association
Accreditation
Our Seneca Agency
Seneca’s student-run agency, Studio 67, gives students the opportunity to put theory into practice by working directly with clients on marketing and media projects. You will apply the concepts learned in your courses to design, pitch and execute strategies with real organizations. With this hands-on experience in your repertoire and on your resumé, you will graduate industry ready.
Global Learning and Engagement Opportunity
As a student in this program you have the chance to explore global learning opportunities through Global Learning and Engagement. Gain a global perspective and develop new skills for personal, professional, and academic growth – at Seneca or abroad.
Student Works and Experiences
Business Administration – Marketing students have the opportunity to participate in the Ontario Colleges’ Marketing Competition (OCMC), an annual competition that brings together hundreds of motivated students to showcase their industry talents.
Graduates Enes and Michael were able to continue their education to earn both a diploma and degree in less time. As a leader in academic pathways, Seneca offers a range of options that will allow you to take your credential further.
What Our Graduates Say
Richard Brown
Graduate, Business Administration - Marketing and Honours Bachelor of Commerce - Business Management
“Ultimately, I chose this institution because I was impressed by the facilities and the breadth of the curriculum for my academic program. I chose to continue on to a degree program at Seneca because I loved the fact that there was work-integrated learning as part of the curriculum for the Business Management degree program. I also liked the multiculturalism that Seneca embodies, and the location of the numerous campuses is ideal for my day-to-day commute.”
Georgia Emmanuel
Graduate, Business Administration - Marketing and Honours Bachelor of Commerce - Marketing
"The Business Administration – Marketing diploma program prepared me for the Honours Bachelor of Commerce – Marketing degree program by teaching the essential information and skills necessary for any industry or business, with emphasis on fundamental marketing procedures and practices. You can use your diploma credits to quickly complete a bachelor’s degree within a few semesters."