Creative Advertising (CAB)

This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges and Universities.

As a graduate, you will be prepared to reliably demonstrate the ability to:

• Develop a creative advertising campaign to addresses a business challenge that aligns with the brand. 
• Perform a market segmentation analysis to define the ideal target audience for the client’s product or service. 
• Present and defend an advertising and marketing communication plan to clients that is within budget and time constraints. 
• Evaluate the success and effectiveness of a campaign against the business objectives. 
• Produce creative work and content for a range of media, platforms, and technologies that meet industry standards and brand objectives. 
• Create advertising and marketing content that is socially responsible and inclusive as well as compliant with legislation and industry standard to meet the needs of a brand. 
• Work professionally and collaboratively on the planning, creation, and execution of advertising campaigns in a high-pressure environment. 
• Use current evidence-based research of social psychology, sociology, and consumer behaviour to produce creative advertising.