Throughout this program you will develop the following skills:
- marketing co-ordinator
- junior sales rep
- assistant buyer
- e-commerce co-ordinator
- social media specialist
- allocation analyst
- retail store manager
- entrepreneur
Fashion Business Management (FBM)
Campus
Duration
6 Semesters (3 Years)Credential Awarded
Ontario College Advanced DiplomaSchool
School of FashionProgram and course delivery
This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.
About the Program
Are you excited about fashion and have a great sense for business? Do you want to study in an engaging learning environment, partner with industry professionals and create sustainable innovative solutions?
In this program, you will gain the specialized job skills required to be a responsible future leader. As a graduate, you will be ready to pursue an extensive range of career opportunities in buying and category management, product development, fashion marketing, brand management, wholesale selling, retail operations management, social media and digital commerce.
You will also gain a solid foundation in advanced business, fashion and sustainability studies through engaging teaching practices delivered by experienced professionals. The Boutique and the FIELD (Fashion Industry Education Exchange and Leadership Development) project provide unique opportunities for you to apply knowledge gained across many courses. The FIELD project is a case competition designed by a real industry client that culminates in a networking event showcasing graduating student work. Past industry clients have included Holt Renfrew, Urban Planet, Nobis, RW&Co. and Walmart Canada.
Skills
- forecast fashion trends for a product line
- build winning brand concepts
- develop innovative sustainable solutions across all aspects of fashion
- gain confidence in using math for decision making
- use a variety of creative software for visual communication
- strengthen ability to work in a team
- develop creative content for multiple digital channels
Program Availability
Important: This program is unavailable for the Fall 2025 start date. Explore Related Programs for other options to explore.
Your Career
Graduates of the program can explore the following career options:
Affiliations/Associations
- Apparel Affinity Group
- Canadian Apparel Federation
- Canadian Retail Educator's Association
- Fashion Group International
- Fashion Takes Action
- Retail Council of Canada
- Textile Society of Canada
Sustainability
Our School of Fashion is committed to promoting and advocating sustainable development. As a member of Sustainable Development Solutions Network (SDSN) Canada, we integrate sustainable practices into our teaching and initiatives.
Global Learning and Engagement Opportunity
As a student in this program you have the chance to explore global learning opportunities through Global Learning and Engagement. Gain a global perspective and develop new skills for personal, professional, and academic growth – at Seneca or abroad.
Student Works and Experiences
Learn more about the FIELD (Fashion Industry Educational Exchange and Leadership Development) project that takes place in the third year of the Fashion Business Management program.
The Boutique at Seneca is a one-of-a-kind fashion retail learning lab for students in Seneca’s Fashion Business and Fashion Business Management Programs in the School of Fashion.
Explore our photo gallery to see the latest creations from our Fashion Business Management students.
What Our Graduates Say
Nezhada Gomes
Graduate, Fashion Business Management
“The professors at Seneca all wanted to help and support, I never felt reserved about asking questions. The program covered every fashion job you could possibly have, and how to do each one. They gave us real-world experience and made us very confident. I’ve been working in retail since I was 15 years old, but I never imagined I’d have an opportunity like this. With Dior on my resumé, I know I’m building a great foundation, and I’m really grateful to have had the Seneca pathway option available to me.”
Justine Speedie
Graduate, Fashion Business Management
“One of the highlights from my studies was the third-year FIELD Project. This was one of the most exciting and challenging opportunities which allowed me to create a bottom-up marketing plan. The FIELD Project always interests companies during the interview process.”
Jenna Strano
Graduate, Fashion Business Management
“The Fashion Business Management program at Seneca helped prepare me for my current role as an Assistant Buyer at Designer Brands Canada. As an assistant buyer you work closely with your team on planning, allocating, marketing and buying decisions, and within this program the classes are small and this gives you the opportunity to work closely with your classmates as a team member. All of the instructors were friendly and encouraged you to ask questions in order to help your growth. The environment in the classes is sociable and engaging and many of my classmates have become friends.”