The Bachelor of Business Administration program provides a comprehensive foundation in business principles and advanced knowledge in contemporary business practices. In the program, you will be exposed to the fundamentals of strategic management, accounting, finance, marketing and human resources, preparing you to work effectively with an organization's resources and people.
Our curriculum integrates the latest industry trends and best practices to help you make informed and sustainable business decisions in today’s global marketplace.
In your final year, you will be able to choose a specialization to focus on an area that aligns with your career goals:
- Accounting — develop in-depth, technical knowledge of financial accounting, cost and managerial accounting, taxation, financial management, auditing and technology applications (Note: this specialization is not accredited by the Chartered Professional Accountants. Students wishing to explore this route should consider Honours Bachelor of Commerce – Accounting & Finance).
- Business Management — develop fundamental skills in leadership, strategic planning and project management in various areas of business, such as sales, marketing, finance, etc.
- Human Resources Management — develop critical thinking and strategic skills required for human resource management, while gaining necessary technical knowledge including Human Resource Information and Management System, Systems Applications and Products, data mining and analysis.
- Marketing — gain hands-on knowledge to serve as a bridge between strategic corporate objectives and target audiences by applying skills in market research, consumer behaviour, campaign planning, channel oversight and marketing tactics.
- Supply Chain Management — explore technical and analytical skills to become a supply chain expert, participate in supply chain strategy and make responsible design decisions.
You will benefit from interactive learning and networking opportunities such as guest presentations, case analyses, a capstone project (working on a real-world problem with an industry partner), work-integrated learning and Seneca’s Collaborative Online International Learning (COIL), working on assignments with students from around the world.
