Campus
Duration
2-4 Weeks (6-12 Hours)
Credential Awarded
Microcredential
School
Business

About the Program

Take your finance or communications career to the next level with two online workshops – Essentials of Investor Relations (IR) and Developing the IR Toolkit. Enrol in one or both workshops to earn a microcredential and explore the world of financial communications as an IR practitioner.

In these workshops, you’ll learn how to strategically communicate corporate financial messaging to investors. Communications that are transparent, consistent and show how the company creates value for the investor are vital in today’s dynamic financial world. 

This microcredential is for those who have been working in communications or finance for three to five years, are new to the IR role and have not been formally trained in this capacity.

 

Program Highlights

  • earn a microcredential for each completed workshop
  • microcredentials for each workshop are stackable to earn the IR Essentials microcredential
  • build a portfolio of IR communications pieces 

 

Your Career

Prepare for an entry-level role as an IR practitioner with companies in financial services, with IR consultancies, with associations and organizations that regulate capital markets or as a financial communicator in the corporate communications and public relations divisions of publicly traded companies.

 

What is a microcredential?

A microcredential is a short course designed to help you upskill, reskill and boost new skills development. Seneca’s career- and profession-based microcredentials provide focused learning that add value to your existing education and enhance your employability. You will learn in-demand skills and knowledge and benefit from flexible options including different delivery modes, durations and start times.

Badges

Investor Relations 1
Investor Relations 2
Investor Relations Essentials

This microcredential is issued in the form of a digital badge. Data embedded in the badge identifies the institution that issued it, along with the competencies, evidence and criteria that was required to earn it. Earners can display their badges on social media sites, electronic portfolios and resumés.

Benefits

Experience

Get career-focused experience with one or two intensive workshops. 

Earn stackable microcredentials

Prepare for a career in an exciting field with stackable credentials that build your resumé.

Flexible

Online workshops are practical for working professionals. Enrol in one or both.

Expertise

Taught by an industry expert with 30+ years of experience leading communications, investor relations, corporate social responsibility and government relations for some of Canada’s largest organizations, including Ford of Canada, IBM Canada, CIBC and Canada Post.

Michelle Eaton

Student Testimonial

“Seneca’s microcredential program in Investor Relations – Financial Communications was simply fantastic. I loved the format and it was perfect for someone like me with a hectic schedule to upgrade my skills and learn new content.”

— Michelle Eaton, Vice President, Public Affairs, Ontario Chamber of Commerce