Campus
Duration
2 Semesters (8 Months)
Credential Awarded
Ontario College Graduate Certificate

Courses

Delivery: At Seneca, courses are delivered in the following formats: online, in-person, hybrid (an online, in-person combination) or flexible (offered in-person and online at the same time).

The chart below outlines the delivery options available for each course in this program. For some academic terms, there may be more than one delivery option available. You’ll be able to select your preferred options when building your course schedule during open enrolment.

Preferences  for course delivery will be considered on a first come, first served basis.

International students: the impact of studying from outside of Canada and Post-Graduation Work Permit (PGWP) eligibility differs significantly based on when you start your program. Please review the PGWP eligibility before choosing your program and course delivery.

 

Semester 1

Course Code Course Name Winter Summer Fall
EMK110 Esports Experience  Flexible  Not offered  Flexible
SEM115 Event Marketing Strategy  Flexible  Not offered  Flexible
SEM120 Sports Marketing  Flexible  Not offered  Flexible
SEM135 Event Project Management  Flexible  Not offered  Flexible
SEM145 Event Financial Management  Flexible  Not offered  Flexible
SEM175 Event Digital Marketing Strategy  Flexible  Not offered  Flexible

Semester 2

Course Code Course Name Winter Summer Fall
SEM201 Entertainment Marketing  Flexible  Flexible  Not offered
SEM235 Digital Media Applications  Flexible  Flexible  Not offered
SEM245 Brand Activation and Experiential Marketing  Flexible  Flexible  Not offered
SEM255 Sponsorship Strategy  Flexible  Flexible  Not offered
SEM285 Event Analytics  Flexible  Flexible  Not offered
SEM295 Consumer Behavior and The Event Experience  Flexible  Flexible  Not offered
WTP100 Work Term Preparation  Online  Online  Not offered
WTP100 - Work-Integrated Learning option only

WIL Term

Course Code Course Name Winter Summer Fall
SEM441 Event Marketing - Sports, Entertainment, Arts, Work Term  Not offered  Hybrid
 Online
 In-person
 Hybrid
 Online
 In-person
SEM441 - Work-Integrated Learning option only

Program Learning Outcomes

Learn more about program learning outcomes for this program.

Program of Study