Honours Bachelor of Communications & Media (BCMM)

The graduate has reliably demonstrated the ability to: 

• Communicate information and ideas to target audiences using industry-specific storytelling devices, digital tools, artificial intelligence and analytics. 
• Assess communication in the organization and provide recommendations that align with leadership practices, reputation, risk management and organizational objectives. 
• Develop and implement strategic leadership and communications plans and leadership strategies using best practices in digital and traditional communications.   
• Create communications and campaign materials using a range of project management tools in compliance with Canadian legislation, industry standards, and business practices to support the goals of the organization. 
• Employ established research methodologies and social listening techniques to strategically analyze data, and evaluate outcomes.   
• Apply ethical, legal, and professional codes of conduct when communicating with stakeholders within diverse organizational environments and across a wide variety of technologies. 
• Build and manage interpersonal relationships and teams through effective communication, collaboration, negotiation, problem solving, and self-reflective practice.  
• Analyze the social, historical, technological, environmental, political and ideological forces and structures of current events to enhance collaboration and promote diversity, inclusion, and equity in global communication strategies. 
• Integrate digital and content marketing principles, artificial intelligence and data management to develop entrepreneurial opportunities in the broader media and communications industry.